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| Shown (from left) are: Alex Caeg, SVP & Head of Consumer Business for Customer Development, PLDT; Ms. Patricia Sison, General Manager and Head of Strategic Accounts, Phar Philippines; Juan Alfonso, President and CEO, LRMC; and Rudy Chansuyco, COO, LRMC. |
The “Station Domination” program is included in LRMC’s P500-million Station Improvement Program which aims to improve accessibility, safety, and security of over 500,000 passengers daily
Through the initiative, LRT-1 EDSA Station will sport Smart’s signature green color. It will also bear informative Smart ads, complementing station upgrades, such as the installation of LED billboards, large format and digital displays and video walls.
“Smart and LRMC are both vying for transformation programs. This partnership will enable LRMC to provide commuters with a more fun and productive commuting experience at LRT-1. Smart will also be able to contribute to further improvement of the train and station facilities. Likewise, it will also support the country’s growing needs as more Filipinos turn to the digital lifestyle,” said Prem Bhatia, Managing Director for Asia of PHAR Partnerships.
“By providing better Wi-Fi coverage in high traffic areas such as the LRT-1, we can help make the commuting experience for people more pleasant and productive. They can use the travel time to catch up with their social media conversations or their office emails on their mobile phones. They can also learn about the growing range of services that we offer our customers,” said Ramon R. Isberto, head of PLDT and Smart Public Affairs.
Smart will also ramp up cellular and Wi-Fi coverage in EDSA LRT-1. Passengers can now enjoy carrier-grade Smart Wi-Fi for initial free minutes or purchase Smart Wi-Fi PINs if they need to connect for a longer period of time.
“Carrier-grade” means that the Smart Wi-Fi network is highly reliable, well-tested, highly available and supports most services and devices.
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