ABS-CBN Corp. claimed the nationwide ratings lead for June, while rival GMA Network, Inc. said it continued to dominate the viewer-rich markets which it defines as “Urban Luzon” and “Mega Manila,” based on separate surveys commissioned by the two networks.
In a statement released yesterday, ABS-CBN Corp. said that data from research firm Kantar Media showed it captured an average audience share of 45%, or 13 points higher than GMA Network's 32%.Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent the whole Philippine TV viewing population, while the other ratings data supplier AGB Nielsen is thought to concentrate on urban areas, representing 57% of the Philippine TV viewing population.
The Lopez-controlled network continued to win the primetime block (6PM-12MN) with an average audience share of 51%, or a 21-point lead over GMA Network's 30%. This was driven by TV shows, such as "The Legal Wife," with a national TV rating of 36.2%. TV shows "Dyesebel" and "Ikaw Lamang" take turns on the top two spots for weekdays.
In a separate statement, GMA Network said that data from ratings provider Nielsen TV Audience Measurement showed that it maintained its lead in total day ratings in Mega Manila with a 35.9% household audience share, up 5.9 points from ABS-CBN's 30% and up 23.2 points from TV5's 12.7%.
For the month of June, GMA Network claimed ratings in Urban Luzon with a 34.5% total day household audience share, surpassing ABS-CBN's 32.7% by 1.8 points and TV5's 11.6% by 22.9 points.
Urban Luzon and Mega Manila represent 77% and 60%, respectively, of all urban TV households in the country.
Furthermore, GMA Network said that its most watched programs in both Urban Luzon and Mega Manila, include "Magpakailanman", "Kapuso Mo, Jessica Soho", "24 Oras", "My Love from the Star", "Celebrity Bluff" and "Niño".
On Wednesday, shares of ABS-CBN Corp fell by 90 centavos or 2.41% to P36.50, while GMA Network rose P0.09 or 1.16% to P7.84. -- Chrisee Jalyssa V. Dela Paz
